Marketing techniques today’s real challenge to help customers adopt healthy eating habits
نویسندگان
چکیده
Today, communication with consumers and their influence towards adopting healthy eating habits must represent a priority for public health authorities in every country around the world. This paper presents the main marketing resources, which can be used to healthier eating promotion among consumers. As nowadays marketing represents a key instrument in influencing the food choices of the modern consumer, marketing techniques can be also used to promote healthier eating among consumers and reduce the impact of serious diseases.
منابع مشابه
Effectiveness of Interventions Based on Social Marketing Theory in Promoting Healthy Eating Habits: A Systematic Review
Aims: Social marketing is one of the approaches that is effective in promoting healthy eating behaviors by affecting different levels of target audience behaviors. The purpose of the present study was to determine the effectiveness of interventions based on social marketing theory in promoting healthy eating behaviors. Information & Methods: In order to identify interventions, Persian and Engl...
متن کاملDoes Promotion Orientation Help Explain Why Future-Orientated People Exercise and Eat Healthy?
A study with United States undergraduate students showed individuals high in concern with future consequences engage in exercise and healthy eating because they adopt a promotion orientation, which represents the extent to which individuals are inclined to pursue positive gains. The present article reports a cross-cultural replication of the mediation findings with undergraduate samples from Br...
متن کاملYummy tricks: a serious game for learning healthy eating habits.
Cure4Kids organized the first Global eHealth Challenge in 2010. This contest encouraged the creation of innovative multimedia applications to help educate children or parents about cancer and healthy living. Here, we describe one of the applications submitted to this contest. The presented application was designed to be a serious game containing several mini-games intended to teach healthy eati...
متن کاملTrust, Reputation and Quality of E-Banking Services (Case Study: Melli Bank Customers)
In today’s very competitive world gaining competitive advantage is bound to arranging products and services of companies and businesses in accordance with customers’ needs. For this purpose, gaining reputation in E-service can be quite helpful. Thus the goal of the present research is studying the effect of E-Banking Service Quality on Bank Reputation. So a coherent collection of structures wer...
متن کاملEffect of Quran on promoting the eating habits and physical activity of adolescents: using the theory of planned behavior
Bakground: Today, the effect of education on life style by applying theories has been proven in different studies.The purpose of this study is Effect of Quran’s Teachings on Healthy Eeating Habits and Physical Activity of Gonabad Students using theory of planned behavior and Comparison of It between Boys and Girls in 2013. Methods: In this quasi-experimental study (pretest-posttest without cont...
متن کامل